TransportiCA is dedicated to the promotion of sustainable transportation - "Mobility meeting the Triple Bottom Line."
Founded in May 2015, TransportiCA is a media organization reporting on sustainable transportation through its website and Twitter feeds.
In defining Sustainability and the Triple Bottom Line, we utilize the Dictionary of Sustainable Management, administered by Presidio Graduate School and Triple Pundit.
WHAT IS SUSTAINABILITY?
Defined in 1987 by the report of the World Commission on Environment and Development - a.k.a., the "Brundtland Commission," sustainable development is, "Development that meets the needs of the present without compromising the ability of future generations to meet their own needs." This definition is similar to the “seventh generation” philosophy of the Native American Iroquois Confederacy, mandating that chiefs always consider the effects of their actions on their descendants seven generations in the future.
In addition, many organizations use the following criteria to assess sustainable products, services, and other activities:
Social Criteria: Socially desirable, culturally acceptable and psychologically nurturing.
Financial Criteria: Economically sustainable, technologically feasible and operationally viable.
Environmental Criteria: Environmentally robust, generationally sensitive and capable of continuous learning.
WHAT IS THE TRIPLE-BOTTOM LINE?
Developed by John Elkington, co-founder of the business consultancy SustainAbility, in his 1998 book Cannibals with Forks: the Triple Bottom Line of 21st Century Business, "An addition of social and environmental values to the traditional economic measures of a corporation or organization’s success. Triple Bottom Line accounting attempts to describe the social and environmental impact of an organization’s activities, in a measurable way, to its economic performance in order to show improvement or to make evaluation more in-depth. There are currently few standards for measuring these other impacts, however."
WHAT (the hell) IS SUSTAINABLE TRANSPORTATION?
While there is no universal definition, we look to a synthesis of sustainability and the Triple-Bottom Line for such. TransportiCA finds sustainable transportation to be best defined as, "Resilient mobility whose input (energy) is renewably-based, financial operations are secure and continuous, and output (emissions) is negative and/or minimal on the cultural, social and natural systems affected by such mobility."