Tuesday, June 14, 2016

First Full Day of Sessions, Exhibits & Demos for ITS America 2016 San José

MEDIA CONTACT: Maureen Knightly

First Full Day of Sessions, Exhibits & Demos for ITS America 2016 San José
Participants Introduced to New Show Format, Take Advantage of Opportunities to Discuss, Debate

San José, CA – ITS America 2016 San José, a five-day event highlighting the latest trends in intelligent transportation systems (ITS) and integrated mobility, started three full days of sessions, presentations, exhibits and demonstrations involving leaders in the private and public sector. One of those private sector leaders—Seval Oz, chief executive officer, Continental Intelligent Transportation Systems, LLC—offered the first of three keynote addresses that will punctuate the daily themes of the new show format.

Before Oz took the stage, several presenters warmed up the audience with information about local, regional and national efforts related to current and future ITS trends. Jill Ingrassia, managing director of Government Relations and Traffic Safety Advocacy for AAA and ITS America Board Chair, got the audience thinking about a time when there might be zero traffic fatalities. San José’s Mayor Sam Liccardo invited members of the audience to choose his city as an incubator for their ideas. Malcolm Dougherty, director of CALTRANS and chair of ITS America 2016 San José’s Organizing Committee, offered that ITS, at this moment, is both “the chicken and the egg” in a scenario that is destined to give people more time, grow the economy and move us more efficiently in our daily lives. Ken Philmus, senior vice president of Transportation Services for Xerox, which was the sponsor of the day for “Wheels & Things,” spoke of how the industry is working to meet public demand for integrated transportation options so people can make a choice for how to get around in the shortest, cheapest and most environmentally friendly way. ITS America’s President and Chief Executive Officer Regina Hopper encouraged the audience to take advantage of the new show format, including encouraging participants to connect, discuss, debate and make reality out of dreams.

Oz started off her presentation saying that “the future is the new present.” She went on to share that addressing the opportunities and issues of transportation will be key to reversing global warming and shifting the focus from “me” to “we,” as well as prove out the theory that it pays (in profit) to share a la Airbnb and Uber. She profiled some of the “better, faster, safer and smarter” transportation technology that Continental is developing, such as eHorizon, which helps to warn driver’s about potential hazards up the road, and Box2Go, which is technology that allows packages to be delivered right to your car…whether you’re in it or not. Oz said she reminds her team often that “technology is made for humans not machines.” She also reminded audience members that, as they continue their efforts to develop ITS, technology is supposed to improve the quality of life and help people regain free time, which should be a byproduct more valued.


ITS America 2016 San José Hosts High School Students for Connected, Autonomous Vehicle Workshop
As part of its focus on the next generation workforce for transportation, ITS America joined Mobile Comply and SquareOne for a day-long workshop to expose students to connected and autonomous vehicle technologies, and to stress the importance of science, technology, engineering and mathematics (STEM) education. Twenty students from San José’s Apollo High School joined students from the Detroit area for a V2X connected vehicle hands-on laboratory in which, utilizing 3D printer technologies, they designed and built their own connected and autonomous vehicles.

Miguel Betancort, an incoming senior at Apollo High School, said that he was excited to participate in the workshop because he knows the world is changing, which is why he wants to learn as much as he can about STEM so he can be part of that change. Led by Michigan student leader Chris Lockard, students took advantage of being hosted at ITS America 2016 San José to showcase their technologies for Monday’s keynote speaker Seval Oz, chief executive officer of Continental Intelligent Transportation; ITS America’s Board Chair Jill Ingrassia, managing director of Government Relations and Traffic Safety Advocacy for AAA; and ITS America’s President and Chief Executive Officer of ITS America Regina Hopper.

Students will demonstrate their work product at during ITS America 2016 San José’s Tuesday, June 14 “Infrastructure of Things” keynote session featuring Jim Zemlin, executive director of The Linux Foundation.


Exhibit Hall and Demos Ready for Visitors
Today also marked the opening of the Exhibit Hall, which features more than 100 companies and organizations focused on the development and deployment of ITS, and the start of six ITS demos available for viewing (after registering at the host booth).

The latest details for both the Exhibit Hall and the demos are available online at www.ITSAmerica2016.org and through the ITS America 2016 San José mobile app, which can be downloaded through Google Play or the Apple App Store.

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Tuesday's keynote speaker Jim Zemlin, Executive Director–The Linux Foundation.

(Source: ITS America 2016 news release (https://itsamerica2016.org/)

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